NSCD Web Site
National Sports Center for the Disabled wanted a web site that was more up-to-date, easier to manage, and more accurately reflected who they are as a company. NSCD is a long-time client and, as such, gave us some good insight into their mission, vision, and personality. Still, we spent time talking about what the web site should be and what “success” would look like. We started talking about the types of people that would be visiting the site and broke it down into 3 distinct audiences: Participants, Volunteers, and Donors. We structured the homepage to make it very easy for each audience to know where to go to get what they are looking for.