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McGuckin wanted to rebrand but not look slick. In fact they had not rebranded since a store employee had revised the logo in the 70s. My embracing that McGuckin was not just a store but a destination, a place “The state of McGuckin” was embraced by a design that refernced the local flatirons and license plate motif.
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In 1955 Bill McGuckin, an avid fisherman, opened up a hardware store to serve Boulder Colorado. This local institution has been a favorite of Boulderites since. McGuckin Hardware is known for its amazing customer service and vast selection of just about everything.
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To help with seasonal changes and also easy updating for aisle merchandise changes, Wigwam designed a new endcap system that included removable magnet markers. We worked with their onsite shop so they could produce the magnets themselves and create an easy and adaptable solution for in-store wayfinding.
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