Where Ideas Live
39° 46' 21.09", -104° 58' 56.54"

We are designers, developers, dreamers and reality makers. We draw, we code, we communicate visually on platforms that best suit the message we’re delivering.

finding your way

We create work that fits our client's specific needs. We believe a good idea needs to be clear, effective and memorable. We can help you find the best way to make your concept or message stand out in a busy world of messaging, be that digital or print.

Instagrams

+40° 1' 1.94", -105° 15' 42.57

In 1955 Bill McGuckin, an avid fisherman, opened up a hardware store to serve Boulder Colorado. This local institution has been a favorite of Boulderites since. McGuckin Hardware is known for its amazing customer service and vast selection of just about everything.

Wigwam was tasked to refresh McGuckin's logo, and incorporate the brand refresh into it's website, adverstising, holiday promotions and store way-finding.

  • Wigwam was tasked to refresh McGuckin's logo, and incorporate the brand refresh into it's website, adverstising, holiday promotions and store way finding.

  • Wigwam was tasked to refresh McGuckin's logo, and incorporate the brand refresh into it's website, adverstising, holiday promotions and store way finding.

  • Wigwam was tasked to refresh McGuckin's logo, and incorporate the brand refresh into it's website, adverstising, holiday promotions and store way finding.

  • Wigwam was tasked to refresh McGuckin's logo, and incorporate the brand refresh into it's website, adverstising, holiday promotions and store way finding.

  • Wigwam was tasked to refresh McGuckin's logo, and incorporate the brand refresh into it's website, adverstising, holiday promotions and store way finding.

www.mcguckin.com

+36° 55' 14.18", -76° 18' 1.49"

The Navy Reservist is a monthly magazine that also publishes an annual almanac for 90,000 of it's readers. We designed the almanac around the anniversary of the War of 1812. Historic images and facts of the war were weaved throughout the almanac to create a smooth reflection of our Navy's past to its present message: the finest seagoing Navy in the world.

  • Covering the almanac with a painting of a depiction of an actual battle of the War of 1812.

  • Every detail was considered for the cover. A metallic emboss of the logo with a canvased paper texture conveyed the deep roots of a strong Navy.

  • Maintaining images and elements of authenticity with a actual battle map used during the era for the inside cover.

  • Example of using facts of the War of 1812 on select pages. Here on a VA Home Loans article a little historical fact about the attack on the White House with illustrations of the plans to rebuild.

  • The goal of the almanac was not to imitate an old book but to use textures and fonts married with contemporary design to tell the story.

+40° 0' 57.05", -105° 15' 34.05"

Jim Cohen and Ken Wolf opened up this neighborhood pizza joint in Boulder. They have won The Daily Camera’s Best Pizza two years in a row. Their goal was simple: serve delicious wood-fired pizza and seasonal dishes in a comfortable, unpretentious setting.

Wigwam introduced branding that incorporated Pizzeria da Lupo’s irreverant attitude that doesn't take much seriously except for
good service and delicious food.

  • Type inspired by vintage Italian motor sport set the tone for pizza boxes, table tents and menus.

  • Type inspired by vintage Italian motor sport set the tone for pizza boxes, table tents and menus.

  • The van is used to advertise around town and for special promotional dinners for two.

  • The website works as a gallery of food featuring select items from the menu. We shoot and styled the food photography. A mobile version of the site was also created.

  • The website works as a gallery of food featuring select items from the menu. We shoot and styled the food photography. A mobile version of the site was also created.

  • The website works as a gallery of food featuring select items from the menu. We shoot and styled the food photography. A mobile version of the site was also created.

www.pizzeriadalupo.com

+39° 35' 23.22", -104° 49' 2.11"

Saunders Construction was awarded the opportunity to brand an auditorium at Colorado State University’s Construction Management School. We realized was the idea of shouting the Saunders mission statement just didn’t seem to be the right fit for an institution of learning—it was too self-serving for a company like Saunders.

We chose to tell Saunders’ story indirectly using education tools. The auditorium is now a classroom that's more than just walls and desks. The students are surrounded with the elements and processes of their future careers—a classroom that inspires learning.

  • We created a layered effect of elemental symbols, blueprints and quotes that made the room an educational environment by itself. The blueprints were of the very room the students would be occupying.

  • We created a layered effect of elemental symbols, blueprints and quotes that made the room an educational environment by itself. The blueprints were of the very room the students would be occupying.

  • We created a layered effect of elemental symbols, blueprints and quotes that made the room an educational environment by itself. The blueprints were of the very room the students would be occupying.

  • We created a layered effect of elemental symbols, blueprints and quotes that made the room an educational environment by itself. The blueprints were of the very room the students would be occupying.

  • We created a layered effect of elemental symbols, blueprints and quotes that made the room an educational environment by itself. The blueprints were of the very room the students would be occupying.

  • We created a layered effect of elemental symbols, blueprints and quotes that made the room an educational environment by itself. The blueprints were of the very room the students would be occupying.

+39° 48' 23.07",-105° 4' 44.18"

Rogue Strength & Performance offers small group training to athletes and fitness enthusiast with an emphasis on movement, proper form, and nutrition. Wigwam Creative was asked to create a smart,
modern and intelligent fitness brand that matched the
ethos of this unique gym.

  • The Rogue identity works in various formats from their website, business cards, gym signage, website, social media sites and T-shirts.

  • The Rogue identity works in various formats from their website, business cards, gym signage, website, social media sites and T-shirts.

  • The Rogue identity works in various formats from their website, business cards, gym signage, website, social media sites and T-shirts.

  • The Rogue identity works in various formats from their website, business cards, gym signage, website, social media sites and T-shirts.

www.trainrogue.com

+39° 39' 11.94", -105° 0' 40.36"

Kaiser Permanente’s Educational Theatre Program needed a new site to communicate their role in the community and get students, educators, and parents excited about the programs they offer. They needed the site to be fresh but still stay within the feel of the existing brand and also feel part of the overall Kaiser Permanente brand.

We spent time with the Kaiser ETP group creating architecture and user experience documents, making sure that the site met their goals and well-showcased the great programs they offer.

  • We used feature photography that is inviting and displays the character of the program.

  • We used feature photography that is inviting and displays the character of the program.

www.etpcolorado.org

39° 46' 21.09", -104° 58' 56.54"

Crafting brand identities is one of our favorite aspects of working with clients. The logo is an essential starting point for a good brand and informs every touchpoint of the brand.

  • Culture Counts logo and website rebrand for a company that provides Executive and Leadership training. culturecounts.biz

  • The Entertaining Shoppe is a purveyor of distinctive party themed goods and entertaining event and gathering concepts.

  • The Oklahoma Farm to Fork Market features food and sundries grown, raised, prepared and made by Oklahoma farmers, growers, and small business producers.

  • Haddon, Morgan and Foreman is a criminal defense, civil trial and appellate law firm based in Denver, Colorado.

  • McGuckin Hardware - Rebrand of a Boulder's beloved mom-n-pop institution.

  • Logo rebrand. NSCD, is recognized around the world as a premier therapeutic recreation non-profit organization, providing leadership and expertise in adaptive sports.

  • Logo and label design created for Portteus Vineyards & Winery Located in the Rattlesnake Hills Appellation

  • Logo and label design created for Portteus Vineyards & Winery Located in the Rattlesnake Hills Appellation

  • Variation of the Rogue Strength & Performance logo designed for the gym's outdoor signage.

  • Logo and business cards. 63% of Consumer Electronics buying decisions are made by women. Molly Gibson's company helps companies more effectively to sell to this market.

  • Tumbleweed Photo Journals logo design and website for a business to business e-photobook publisher.

  • Urban Almanac is photographer: Laurie Smith & food stylist: Erica McNeish's Foodie Blog/Journal.

History

Our studio started in 2011 with the departure of Charles Carpenter, former Senior Creative from EBD, to open up shop with his long time friend, Russ Chilcoat, then owner of Asher Studio. A year after working collaboratively on interactive projects with Pete Larson (formerly of Xylem Interactive) they decided to join forces and create a full-service creative agency.

We’ve been growing and working with talented people. If you’re interested in creating future stories, give us a call.

Territory

Our studio is located in the Taxi Complex in the River North area of Denver. Taxi is home to many creative and entrepreneurial businesses. We find it a pretty inspiring place to work. Of course the views of train tracks and mountains from our window may have something to do with that.

We encourage studio visits, so give a call if you’d like to visit.

PHILOSOPHY

Your idea is probably a good one and if you think it can make the world a better place and need help telling your story visually, we are all ears and eyes (and brains for that matter).

We’ll put just as much passion into your idea as you have for it. We believe clear, smart and effective communincation is a team effort involving research, time, and a willingness to not just settle for "okay".

If that sounds like what your looking for give us a call. We would love to meet you.

The Wigwam Studio