Authentic Human Connection Through Social Media
I posted the photo on the left a few years back of my children camping on Instagram. My inner motivation was to let my wife know what a rockstar dad I was for taking our kids camping while she was away on a trip. It’s totally staged but to…
Getting Your Digital Voice Heard
Over 17+ years, I’ve been fortunate enough to work on some great websites for large clients: Red Robin, Einstein Bros Bagels, Frontier Airlines, Jimmy Johns, Molson Coors, and the list goes on. Something I’ve noticed throughout my career is that the amount of work I put into a high-profile, high-traffic…
Positioning Your Brand
Successful brand positioning will help you identify how you fit among your competitors and what sets you apart. If you want to be known by your potential customers then you need to know yourself. When Wigwam approaches branding, here are some notes related to our brand positioning process… 2 main…
Your Brand Has Gravity
Marketing is typically described as a funnel that has a wide array of interactions at the top. All interactions guide potential customers down towards the bottom of the funnel where a sale occurs. This analogy is fine but it assumes that a customer makes their way towards a sale and…
Engaging the future of design
We hosted 30 students from Colorado Mesa’s design department today. Alison explained how we worked with Ironton Distillery to create their bottles and packaging. They had great questions for us and we loved engaging with them about our process and how we work with clients to activate their brands to…
Colorado Teens Rise Above
Wigwam attended an amazing event tonight to celebrate the launch of the www.iriseaboveco.org, a new site created for youth by youth. We spent many hours helping the Teen Action Council create a website with interactive features to support teens’ wellness and potential. This launch event involved various stations where youth…
